OneAZ Credit Union

OneAZ was heavily focused on digital growth but needed to ensure it was implemented efficiently, with performance above industry averages on metrics like web application completion rates and cost-of-acquisition. The marketing team lacked the tools to personalize the digital experience for prospects and members across a geographically diverse membership base spanning all of Arizona.

OneAZ deployed Finalytics.ai's AI-powered personalization platform across a multi-tier strategy: geo-personalized experiences for communities statewide, funnel abandonment re-capture for incomplete applications, behavioral intent targeting to promote relevant products, and a planned phase to incorporate anonymized digital banking transaction data for deeper personalization.

Visitors exposed to personalized messaging were more than 3x more likely to engage with product content compared to benchmark visitors, and personalized product promotions achieved a 2.5x conversion rate uplift. The program generated thousands of additional completed applications over the course of the program and delivered positive ROI within a relatively short timeframe, while also reducing cost-of-acquisition in digital advertising.

• Multi-tier personalization (geo, behavioral, funnel abandonment) compounds improvements across the full digital funnel rather than targeting a single conversion point.
• Full-funnel reporting that tracks approved/funded applications — not just clicks — allows teams to optimize advertising, content, and personalization simultaneously.
• Credit unions can achieve measurable ROI from AI personalization within one budget cycle, making the business case straightforward to demonstrate to leadership.